Startups, Stop Doing Press Releases
For years, startups have found themselves obsessed with the infamous press release[1]. For a time[2], these releases could prove quite impactful. It was a powerful tool to broadcast company news and to gain online exposure. Unfortunately, startups got carried away[3]. The press release became a free-for-all, broadcasting funding news, new executive hires updates, launch releases–you name it. The press release became so heavily ingrained...