I googled it. More than 1.6 billion hits. “It must be something really common”, I thought the first time I was asked to write a Press Release. And well, it is. Some might even say it’s outdated, old-fashioned. One part of me agrees. The other has seen it work. It’s just another free (or almost free) exposure, and we all...
Here are some quick press release tips for small businesses and startups. I’m proud to say that I’ve had some phenomenal endorsements for my press release writing and issuing skills. A writer from the San Francisco Chronicle once told me that my press releases, which were actually IBM’s not “mine” were the best he had ever read. Yes, the best....
READ MORE The Perfect Press Release: A Guide for Startups, a 4-Minute Read
Tiffany Spencer Contributor Tiffany Spencer[1] runs marketing and communications for Bessemer Venture Partners. Attracting investment is a milestone for any startup – it’s a vote of confidence from a respected outside expert in your space and a signal that your company is positioned for the future, which is important to prospective partners and customers, as well as future investors. Beyond...
What good is launching a new business, if nobody knows about it? With more than 540,000 new businesses starting each month[1], it goes without saying that you’re facing some serious competition. If you don’t take the right approach to PR, marketing, and advertising, it won’t be long before you realize that the competition is passing you by. In today’s day...
