Press Release tips for startups

I googled it. More than 1.6 billion hits. “It must be something really common”, I thought the first time I was asked to write a Press Release. And well, it is. Some might even say it’s outdated, old-fashioned. One part of me agrees. The other has seen it work. It’s just another free (or almost free) exposure, and we all...

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How to announce a funding round

Tiffany Spencer Contributor Tiffany Spencer[1] runs marketing and communications for Bessemer Venture Partners. Attracting investment is a milestone for any startup – it’s a vote of confidence from a respected outside expert in your space and a signal that your company is positioned for the future, which is important to prospective partners and customers, as well as future investors. Beyond...

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