Press Release tips for startups

I googled it. More than 1.6 billion hits. “It must be something really common”, I thought the first time I was asked to write a Press Release. And well, it is. Some might even say it’s outdated, old-fashioned. One part of me agrees. The other has seen it work. It’s just another free (or almost free) exposure, and we all...

READ MORE Press Release tips for startups

How to announce a funding round

Tiffany Spencer Contributor Tiffany Spencer[1] runs marketing and communications for Bessemer Venture Partners. Attracting investment is a milestone for any startup – it’s a vote of confidence from a respected outside expert in your space and a signal that your company is positioned for the future, which is important to prospective partners and customers, as well as future investors. Beyond...

READ MORE How to announce a funding round