Have you sent a press release to announce your funding?

Businesses often struggle with ideas for their press releases as it’s not always easy to find a story that can catch the attention of the media.

 Yet, there are many types of news and topics that journalists would be interested in. A new funding is one of them. Have you thought about sending a press release to announce it?

Here are X things to think about when you’re announcing funding that your business has received.

1. Don’t just say that you’ve received funding:

It would be easy to just send a press release announcing that your business has received funding after a successful investment round or crowdfunding campaign, but if you remember the first of our five top tips when writing a press release[1], you’ll know your release needs to provide something unique or newsworthy.

Writing about what you’re going to do with the investment may be a good route, for example.

If your business is writing new software that will revolutionise your industry, and you’ll be investing the money you’ve raised into growing your development team, make this the subject of your release.

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