Category: Invest in Startups

For years, startups have found themselves obsessed with the infamous press release[1]. For a time[2], these releases could prove quite impactful. It was a powerful tool to broadcast company news and to gain online exposure. Unfortunately, startups got carried away[3]. The press release became a free-for-all, broadcasting funding news, new executive hires updates, launch releases–you name it. The press release became so heavily ingrained...

If you want to listen to the audio version of ULTIMATE STARTUP PRESS RELEASE GUIDE, press play here. Whether you work for a startup, a multinational, or simply for yourself, press releases are a fundamental aspect of any media strategy. That’s why we’ve put this guide together, to walk you through the following: Free press release template Word doc Everything...

How do you do PR for startups? For starters, you don’t hire an expensive public relations agency. They cost you a ton of money – more than what you will spend if you build your own media relations[1]. They also cost you a ton of time that you waste explaining your product, service, story, and mission to the PR experts...

Your marketing strategy might involve a mix of emails, social media, advertising, events, and other tactics, but one mention in the press can multiply all those efforts tenfold, sending a surge of new customers your way, and even take your small business to the next level. Want proof? A single story in The New York Times[1] transformed Beardbrand[2] from a...