Invest in Startups | Equity Crowdfunding

You’ve started a crowdfunding raise for your startup – now what? If you’re excited to announce the raise, one of the ways you can do that is through a press release. A press release is a document written by an organization with the hope the media will use it in their publications. Press releases are also frequently posted to an organization’s own website, as well as social media, and you can distribute it on a newswire.

Format

Press releases follow a general basic style that helps journalists and readers quickly gather key information. You should create the document in a word processing application, such as Word, and format your content using a common font, such as Arial or Times New Roman, 11- or 12-point font, and standard margins.

A press release should include a set of information that identifies where the release is coming from and when it can be shared. This includes the company name and logo, the company’s contact person with phone and/or email address, a note designating whether the document is for immediate release or has an embargo until a certain date, and the release’s title and dateline (which includes both the date and city/state location).

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