Question 3: Does it relate to the hottest topic in your industry? If not, will your key top tier reporters care about it? Some are tasked with only writing about certain hot topics.

Right now in tech, that has to do with Facebook ads, privacy, artificial intelligence, machine learning, future of work, IoT, and cryptocurrencies. There are probably 20 tech topics that are hot but the world seems to be revolving around AI. If you can link to AI in a meaningful non contrived way you have a better chance at getting attention.

Good luck with your press release projects and just be aware that burning a bunch of time and money issuing bland press release after bland press release may be hurting your company’s reputation with journalists. Truly think about issuing a press release only once or twice a year and only when the news is mainstream enough to warrant it. Other times consider a blog post or direct communications.

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Author: Michelle McIntyre^[1]

Michelle McIntyre, president of Michelle McIntyre Communications, LLC, @FromMichelle^[2], is an IBM vet, social media influencer, and tech consultant to VCs, startups, and medium and large businesses. She blogs regularly about entrepreneurship, start-ups and technology and communications trends. She is published on several sites including Huffington Post^[3] and… View full profile ›^[4]

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