This is how you create an amazing press release
I’ve had a few questions asking me about file formats and how to send me documents. That… Is tricky to answer. Some publications have different standards than others, and it differs from journalist to journalist, too. For me personally, I’d go with the following:
Press release — No files needed. Stick it in the body of an e-mail, underneath the intro / pitch. There’s no reason to also include a PDF or (shudders….) a Word document. The PDF bit is particularly important because a lot of PDF documents are hard to copy and paste from. Making me re-type that quote from your CEO? Yeah… Not a big fan and mistakes could sneak in.
Images — As discussed above, JPEGs are fine. If you have stupid large files, please also make smaller files (2,000 px along the longest edge is perfect) available. Throw a folder in a Dropbox / Google Drive folder and share it with me for extra bonus points.
Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.