This is how you create an amazing press release

I’ve had a few questions asking me about file formats and how to send me documents. That… Is tricky to answer. Some publications have different standards than others, and it differs from journalist to journalist, too. For me personally, I’d go with the following:

Press release — No files needed. Stick it in the body of an e-mail, underneath the intro / pitch. There’s no reason to also include a PDF or (shudders….) a Word document. The PDF bit is particularly important because a lot of PDF documents are hard to copy and paste from. Making me re-type that quote from your CEO? Yeah… Not a big fan and mistakes could sneak in.

Images — As discussed above, JPEGs are fine. If you have stupid large files, please also make smaller files (2,000 px along the longest edge is perfect) available. Throw a folder in a Dropbox / Google Drive folder and share it with me for extra bonus points.

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