They often include information on recent partnerships or acquisitions, revenue growth or expansions and other news on the business, and having the right tools to send them out is a good way to easily distribute all announcements.
Press release distribution services can be strictly directed to journalists and analysts, to a particular market industry, or a bit of both. Regardless of who you’re trying to pitch to, a distribution tool is the most effective way to reach them.
Techworld looks at some of the best distribution services for startups and small businesses to consider.
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The service is recognised as one of the industry’s strongest networks, catering to over 4,000 websites, 3,000 media outlets and 550 news content systems.
It includes a PR toolkit for small businesses, which provides a step-by-step guide on how to reach a network of various websites, appear on some of the largest sites such as Yahoo!, MSN and more.
PR Newswire also provides access to articles, news release samples, whitepapers, webinars and more, all following a free sign-up.
Pricing for general press release distribution is available on request.
The service provides the tools to create a story, which could be anything from a product launch to a blog post, and share the news across multiple online websites and social media networks.
It also allows users to measure performance, with detailed analytics on the impact of press releases.
The service allows users to create a free account, and basic pricing starts from $99 (£78). This includes brand visibility across major search engines and permanent hosting of your press release on the PR Web site.