Startup Press Releases Don’t Have to Suck
Don’t forget art!
If your press release catches the eye of a reporter or editor, great! But you’re up against a lot of competition when it comes to what they decide to cover. That’s where art can come in.
Do you have screenshots of your software? Do you have a photo of your team or founder? Do you have a video spotlighting the product?
Anything beyond the words on the page can help the reporter 1) evaluate the value of your news, and 2) prioritize you over the competition because you gave them everything they need, no follow-up required.
Don’t leave town
If you have big news, you’ve probably been busting your butt to get it done. You might have been working so hard, you want a few days on a beach somewhere to recover and reintroduce yourself to your family and friends. Please don’t.
If you’re putting out big news, people will want to talk to you about it. Reporters don’t want to simply take a release and copy paste. They want to ask you questions to pull out ideas and insights that the release doesn’t capture. So yes, take that vacation, just maybe not until a few days after the news is out.
To this point, I’ve written nearly 2,000 words. About press releases. If you got this far, please contact your doctor. And remember, press releases can be more than a necessary evil – they just might do some good.
References
- ^ The first press release was in 1906 (www.prmuseum.org)
- ^ Most have worse things to say (muckrack.com)
- ^ Hopefully you’ve read our DIY PR piece (blog.propllr.com)
- ^ via GIPHY (giphy.com)
- ^ reporters are not sitting around scanning the feed from press release services (muckrack.com)
- ^ all of your links will be no-follows (cognitiveseo.com)
- ^ via GIPHY (giphy.com)
- ^ here’s a post on the topic we wrote some time ago (blog.propllr.com)
- ^ via GIPHY (giphy.com)
- ^ You can read more in our DIY PR post. (blog.propllr.com)
- ^ via GIPHY (giphy.com)
- ^ via GIPHY (giphy.com)
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