5 Ways to Get Media Coverage as a Startup

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As a startup, one of the biggest hurdles you’re going to face is building an initial reputation. With zero customers, zero brand recognition and little in the way of capital you could use to bolster your image, you’ll have to rely on alternative outlets and inexpensive tactics to give you early traction. One of the best ways to do this is by getting your startup featured in media coverage[1], but doing that is often easier said than done.

Related: 5 Pro Tips for a Successful Do-It-Yourself Public Relations Campaign[2]

The benefits of media coverage

Getting your business covered, or at least mentioned, in high-profile news articles or other publications can be a massive benefit for your brand:

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