What good is launching a new business, if nobody knows about it?
If you don’t take the right approach to PR, marketing, and advertising, it won’t be long before you realize that the competition is passing you by.
In today’s day and age, thanks to advanced technology, the playing field is even. We live in a world where a one-man startup can compete with an industry’s “top dogs,” as long as they have a sound public relation strategy in place.
This brings me to a very important question: What strategy do you have in place for generating PR for your startup?
This is a question to answer before you launch, as it ensures that you can hit the ground running with media coverage.
Below, I’m going to provide an outline of 10 tools and services to help generate PR for your startup without hiring a PR firm. You can use these regardless of company size or industry. It’s not typical to use all 10, but you should attempt to implement as many as possible.