5 Ways to Get Media Coverage as a Startup
If you want an extra chance to be noticed, keep your team brandishing your company colors, and consider making a formal announcement, such as one through a press release, to make your attendance known. You could even host your own local events to generate even more focus for your brand.
5. Stand out on social media through a strong content marketing campaign.
Many modern journalists and media publications look to social media as a source of material and inspiration, so if you can stand out there, you’ll have a far higher likelihood of getting featured in some capacity. Publish content regularly as part of a strong content marketing strategy[7], and engage with influencers and others in your industry to build a loyal following. From there, almost any announcement you make (or content you publish) will have more visibility.
Related: 4 PR Strategies You Should Be Using Right Now[8]
With these strategies, you should be able to get your startup featured in the media — even if you’ve had no previous exposure. As you gain more notoriety and more popularity, it will become easier for you to work your way into higher-profile publications. Keep your brand visible and involved, and keep pushing the limits to force yourself into higher and higher circles. It’s worth the investment.
References
- ^ getting your startup featured in media coverage (www.entrepreneur.com)
- ^ 5 Pro Tips for a Successful Do-It-Yourself Public Relations Campaign (www.entrepreneur.com)
- ^ PR Web (www.prweb.com)
- ^ PR Newswire (www.prnewswire.com)
- ^ PR Expert: Social Media Has Obliterated Traditional Public Relations (www.entrepreneur.com)
- ^ here’s a walk-through (www.audiencebloom.com)
- ^ strong content marketing strategy (www.entrepreneur.com)
- ^ 4 PR Strategies You Should Be Using Right Now (www.entrepreneur.com)
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