Ultimate Startup Press Release Guide (With Real Examples) | Publicize

If you want to listen to the audio version of ULTIMATE STARTUP PRESS RELEASE GUIDE, press play here.

Whether you work for a startup, a multinational, or simply for yourself, press releases are a fundamental aspect of any media strategy. That’s why we’ve put this guide together, to walk you through the following:

  • Free press release template Word doc
  • Everything you need to know about writing a press release
  • 10 real-world press release examples, including press releases for startups, tech and company launch announcements, product launch press release and more
  • The best tips of the trade on how to write a press release pitch letter 
  • How to build on the momentum that’s generated from press coverage

So without further ado, here’s what we’ve learned from the thousands of press releases we’ve written and pitched to the media over the years.

First, a very quick bit of context (that you should definitely read)

Press releases have been the bread and butter of PR, almost since the dawn of the industry. Their use is so ubiquitous in the PR world as they’re a simple and concise medium to transmit a company  announcement to the press.But it’s undeniable that the rules of the game have changed. The TechCrunch Editor at Large, Mike Butcher, summed up the mood of the media industry a few years ago in a blog post[1]:

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