10 Tools and Services to Get PR for Your Startup
- Tweets
- News articles
- Journalist profiles
- Outlet profile
Here’s an example of a news article search, for the keyword phrase “content marketing.” Finding top search engine experts in your industry is the start in developing long term media relation channels.
With the search results in front of you, it’s time to take action. If you find a journalist that you want to contact, click on “Pitch by email” or “View email address.”
Pro tip: take advantage of advanced search features, such as the ability to sort by date, time, language and country.
There are a lot of free tools out there that can help your new small business generate more publicity.
Google Alerts is one that deserves your attention and not just because it’s free. You should also use this tool, because it delivers top notch results in a seamless manner.
Google defines[4] this tool as follows:
“By creating a Google Alert, you can get email notifications any time Google finds new results on a topic that interests you.”
When it comes to PR for your site, there are a few types of alerts that you want to set up:
- Alert for your company name.
- Alert for your primary competitors.
- Alerts for your top keywords.
For example, you can set up an alert for a product or service that is similar to yours. This way, every time it is mentioned, you’ll receive an email notification. From there, you can review the article and determine if there is a way to receive the same type of coverage for your startup.
From the Google Alerts page, you can type in any keyword imaginable. Doing so will show a preview that looks like this:
If you like what you see in the preview list, click “create alert” and wait for the results to pour in.
Pro tip: don’t bog yourself down with too many Google Alerts. Instead, stick with those that are most important to your small business.
Who’s talking about your brand? Who’s talking about your name? Who’s talking about your competitors?
These are all important questions to answer. Unfortunately, without the right tools in place, it can be next to impossible to keep up.