10 Tools and Services to Get PR for Your Startup

Mention is a media monitoring tool that is meant to make your life easier.

Here are a few of my favorite ways to use Mention:

• To ensure that you never miss a conversation that mentions your company or name.
• To identify influencers that are important to your company and industry.
• To immediately jump into social conversations that mention your company, name or competitors.

Along with all of the above, Mention offers the ability to track and analyze your performance. In short, you can track mentions by source type, time, location, language and more. Along with this, there’s a breakdown of your most influential sources.

Once you sign up for a free account, you can begin to track your own brand or a competitor. You’ll get started here:

In the wonderful world of PR, the word “mention” means something special. That’s exactly why this tool should be on your short list.

Pro tip: use Mention to identify top influencers in your space. You can then use this list to ensure that the right people are amplifying your message.

What process do you follow to create highly engaging press releases?

It’s a myth that you have to be a professional writer or PR wizard to create a press release that attracts attention. Instead, all it takes is the right approach and a little bit of time.

For those who need a push in the right direction, Duct Tape Marketing has you covered. Its Instant Press Release tool is a must-have for anybody who will be creating press releases for a startup (or an established company).

As the name suggests, this is a press release creator that gives you the tools that you need to create an attention grabbing release, without wasting hours of time, freeing you up for things like social network engagement or maybe even seeing clients.

From the headline to the body, you’ll know exactly what you’re doing, every step of the way.

Getting started is simple. There is no download. There is no money required. All you have to do is share your name and email address. From there, it’s time to get started.