10 Tools and Services to Get PR for Your Startup

With this, you can answer questions such as:

• How many times has your release been read?
• How many headline impressions is your release receiving each day?
• Which media outlets have received the release?

Also, you’re provided keyword and search engine data, to see how your audience found out about you.

The only downside of PRWeb is its pricing. The basic package starts at $99, with the advanced package set at $249.

While it may be a bigger investment than you had planned, remember this: PRWeb does all of the work for you. This will save you a lot of time in any media relation campaign.

Pro tip: there are a variety of add-ons to give your release even more punch.

Wouldn’t it be great if you could provide journalists with expert insight regarding your industry?

Rather than sit back and hope that these people find you – which they probably won’t – you can use HARO.

Once you sign up as a source, you’ll receive three emails per day, with opportunities that may match your knowledge and experience.

Here’s an example of what an email from HARO looks like:

If you see something on the list that matches your expertise, you simply click through and follow the directions. It really is that simple. If a journalist likes what you have to say, you can connect with him or her and provide the required information.

This isn’t a press release but it has value to your small business.

The benefit of this media relation strategy is that your name and company will be listed in the article created by your contact. Even better, there’s a good chance that the article will link back to your website. This is all good for search engine optimization.

Pro tip: with nearly 500,000 members, you need to perfect your pitch. This will increase your chance of receiving a response from the journalist.

What process do you have in place for finding and contacting journalists?

Like many startups, you may not give much thought to this. Instead, you simply send out emails and hope for the best. While this may turn up some opportunities, every now and again, it’ll be hit or miss.