10 Tools and Services to Get PR for Your Startup
With Muck Rack, you can take all of the guesswork out of the process. This tool is one of the best for not only finding journalists, but for getting in touch with those that may be interested in your business.
Here are a few of the many things that you can expect:
- The ability to find the right journalist(s), by searching company names, keywords, media types and more.
- Email notifications when somebody links to an article or publishes a tweet matching your search term.
- The use of analysis tools to see who is sharing your content on social media.
There is one last feature worth noting and it may be my favorite. You can organize media lists, including personalized notes, to ensure that you work in a fast and efficient manner in the future.
Pro tip: take your time during the sign-up process, as this is when you share key information with the service. This includes a list of your primary competitors.
As one of the more advanced tools on this list, don’t be surprised if you spend hours getting familiar with Meltwater and the many features that it offers.
It’s a media relation hub for any small business keeping track of search engine buzz and social network trending data.
From a PR perspective, you’ll want to pay close attention to its “Media Monitoring” tools. With the ability to remain current with “billions of real-time editorial, blog and social media conversations,” it’s easy to join the conversation when it makes the most sense.
You can also use these tools to pinpoint journalists who cover your industry. From there, you’ll have a better idea of who to reach out to in the future and develop the social media relations that will help your small business grow.
Pro tip: you can also use Meltwater to track your competition. This is something to consider. As a startup, you want to know what your primary competitors are doing, at all times. Are these companies getting more mentions on social networks than yours?
What is your approach to creating PR reports?
This may not be something you’ve thought about in the past, but you should consider implementing a sound strategy soon.