10 Tools and Services to Get PR for Your Startup
The best part of this tool is its “plug in” approach. You just fill in the required fields. From there, the tool does all of the work for you.
When you get to the meat of your press release, you are provided with plenty of direction. For example, the introductory paragraph field is accompanied by the following:
In other words, the tool does more than organize your press release. It also gives you guidance on what should be included in each part of the release.
Pro tip: experiment with several variations of each press release, to ensure that you are happy with the end result. From there, track the performance, to see how well it worked.
Are you in the market for high powered PR software that drives serious results?
If you want to go all-out with your PR push, you should probably learn more about Cision. As a full-featured software application, it has everything that you could ever need, to run an effective PR campaign.
It all starts with a database of approximately 1.6 million journalists, editors and influencers. And, while this is a big deal for many reasons, there are other features to enjoy:
- Advanced distribution of your press releases.
- Tools for tracking performance.
- Tools for tracking mentions.
It doesn’t matter if you are trying to connect with influencers or are looking for new ways to tell your story, Cision has a tool that suits your needs.
I’m a big fan of the “track your story” feature, as this provides insight into how well your media relation outreach is performing in search engine and social networks.
Cision has tools for monitoring all of the following:
- Social media
- Broadcast and video
- Print media
- Online media
- Daily news briefings
When you know who’s mentioning your brand, you can turn this into relationships that benefit your company in the long run.
Pro tip: Cision is more than a “one trick pony.” It offers tools for every part of the PR process, so make sure that you have the time necessary to take advantage of each one.
Along with the above, there are many other things that you can do to generate interest around your startup without needing a PR firm you probably can’t afford yet. For example, you can publish high quality blog content[6] on a regular basis. Or, maybe you’ll spend some resources on social media marketing[7].