PR for Startups: The 10 Step Process I Use to Get Press (2018 Update)

That’s why I built JustReachOut[44] to help you. You see, being a founder of a successful startup myself, I know how precious your startup can be and the importance of nurturing it at an early age.

JustReachOut believes in being a total solution provider and provides the tools and expertise required to give you the early media coverage “boost” that your startup needs.

We pride ourselves on combining two of the most powerful tools to help spread your message- a robust PR software and a team of expert outreach strategists.

Don’t just take our word for it. Here[45] is how we helped Aleh Manchuliantsau feature his small food company called Planetarians feature on the ABC News!

How do we do it?

We start, of course, with your PR goal. What exactly are you looking for and how we can help you achieve that.

What do our happy customers sign up for? Well the list is exhaustive, but some of the things that we help out with are:

  • General Exposure
  • Driving app installs
  • Customer acquisition
  • Guest post-publication for establishing a brand/image
  • Kickstarter funding goal, and being kickass
  • Retail sales
  • Search Engine Optimization/ backlinks and other big scary words that you always wanted to try.

Once we have a clear goal, we move on to the next part of our master plan, which is, of course, to create an action plan! We dig into our expertise of running marketing campaigns for companies in your industry, who came to us with a similar problem.

We regularly work with marketers and founders to identify the assets that they need to focus on to achieve their PR goals. This can range from content, reports, and surveys that might be relevant to the journalists that we are pitching[46] the idea to.

Now comes the fun part. Identifying those ever elusive journalists who are relevant to your business and telling them your story.

We do this using our sophisticated JustReachOut software. This little baby indexes millions of pages containing articles written about a specific trend, topic, niche, industry or company. From there, it extracts the name of the author, the related article and available social media links, which helps us build our database.

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