PR for Startups: The 10 Step Process I Use to Get Press (2018 Update)
The Cision Suite[59] is a high powered PR software that can help you manage your entire campaign from start to finish.
For the research phase – You get access to a database of approximately 1.6 million journalists, editors, and influencers.
For the distribution phase – Distribute your press release through Cision’s PR Newswire which is connected to digital media powerhouses like The New York Times, ABC News, Yahoo! Finance, MarketWatch and more.
For the analysis phase – Check out your campaign’s progress, views, engagement and stats through the Analytics’s Feature.
If you can’t afford the entire tool, you can choose to buy a few features that suit your PR needs.
Quick Tip: The Analytics and Reporting feature gives you valuable insights to show what content works best for your company.
Pricing: Available on request (though you can expect around $5,700 annually[60]).
Over To You
There you have it. This is the exact process I follow when I reach out to journalists to get them to cover me.
Apply this process, take the time to research and find journalists interested in what you have to say, make sure to go through each step and you’ll see success, I guarantee it. I’ve used this process for 8+ years, gotten startups acquired using this process, and have built my entire business on it.
Happy reaching out!
Would love your feedback as you implement this process. I have followed this playbook for years.
I decided to build JustReachOut – our DIY PR tool to help myself automate this very process I describe in this article. 5000+ businesses currently use us to get featured in press daily. Would love your feedback!
Implement this tactic right now with our software.
References
- ^ media relations (www.criminallyprolific.com)
- ^ Email Pitch (www.criminallyprolific.com)
- ^ building relationships with customers (smallbiz.tools)
- ^ 1400+ articles (www.diigo.com)
- ^ got a startup acquired by Google (thenextweb.com)
- ^ Give It a Try Now! (justreachout.io)
- ^ build a strategy for your startup (www.criminallyprolific.com)
- ^ Adeo Rossi of Founder Institute (fi.co)
- ^ Made To Stick: Why Some Ideas Survive, and Others Die (www.amazon.com)
- ^ Google News (news.google.com)
- ^ JustReachOut (JustReachOut.io)
- ^ email pitch (www.criminallyprolific.com)
- ^ Austen Allred (www.austenallred.com)
- ^ Give It a Try Now! (justreachout.io)
- ^ Finding emails (www.criminallyprolific.com)
- ^ [email protected] (www.criminallyprolific.com)
- ^ [email protected] (www.criminallyprolific.com)
- ^ [email protected] (www.criminallyprolific.com)
- ^ [email protected] (www.criminallyprolific.com)
- ^ www.email-format.com (www.email-format.com)
- ^ www.verifyemailaddress.org (www.verifyemailaddress.org)
- ^ www.verify-email.org/ (www.verify-email.org)
- ^ SellHack (sellhack.com)
- ^ Datanyze Chrome Extension (chrome.google.com)
- ^ Interseller (www.interseller.io)
- ^ AnyMailFinder (anymailfinder.com)
- ^ write a kick-ass email (www.criminallyprolific.com)
- ^ Greg Pietruszynski from Growth Bots (blog.chartmogul.com)
- ^ has to say about building relationships first (medium.com)
- ^ Tips from a former VentureBeat writer (medium.com)
- ^ kick-ass study Fractl conducted (growthhackers.com)
- ^ ArtOfEmails (artofemails.com)
- ^ was acquired by Google (thenextweb.com)
- ^ pitch angle (www.criminallyprolific.com)
- ^ http://polarb.com/polls/194407 (polarb.com)
- ^ http://guycodeblog.mtv.com/2014/03/21/vote-favorite-melanie-iglesias-photos/ (guycodeblog.mtv.com)
- ^ http://gizmodo.com/5888244/a-gumby+like-webcam-that-can-be-any-shape-you-need (gizmodo.com)
- ^ http://wistia.com/blog/snazzy-on-webcam/ (wistia.com)
- ^ automate this very process (www.criminallyprolific.com)
- ^ Give It a Try Now! (justreachout.io)
- ^ MixMax for Gmail. (mixmax.com)
- ^ YesWare (www.yesware.com)
- ^ Optimizely (www.optimizely.com)
- ^ JustReachOut (justreachout.io)
- ^ Here (justreachout.io)
- ^ journalists that we are pitching (www.criminallyprolific.com)
- ^ write your first email (www.criminallyprolific.com)
- ^ Schedule a demo (justreachout.typeform.com)
- ^ ANewsTip (anewstip.com)
- ^ HARO (www.helpareporter.com)
- ^ SparkToro (sparktoro.com)
- ^ Google Alerts (www.google.com)
- ^ Business Wire (www.businesswire.com)
- ^ PRWeb (service.prweb.com)
- ^ According to Reuters (bigpresence.com)
- ^ Prowly (prowly.com)
- ^ Buzzstream (buzzstream.com)
- ^ create outreach emails (www.criminallyprolific.com)
- ^ Cision Suite (cision.com)
- ^ expect around $5,700 annually (blog.justreachout.io)
- ^ Give It a Try Now! (justreachout.io)